Listing Bullet-point Optimization Guide

Bullet Point writing tips

1. Understand your product in depth, read the product manual in detail, and find the selling points of your product.

2. Mention the core selling points of the product, such as size, warranty information, and age appropriateness. Sort by importance.

3. Character requirements: A single line can contain up to 500 characters, and it is generally recommended to be within 200 bits.

4. The copy should be easy understandable, allowing consumers to quickly understand the details of the product through concise and clear descriptions.

5. Write in paragraphs, capitalize the first letter of each bullet point.

6. In a bullet point, phrases should be separated by semicolons.

7. Analyze the selling points of your main competitors and choose the ones that suit you and make modifications.

8. Analyze more reviews and Q&A questions on similar products to find the biggest problem points or usage scenarios of similar products. Then mention it as positive way

9. Indicate warranty and after-sales service. 

10. Do not include promotion and pricing related information, and do not include logistics and company information. Amazon's policy prohibits sellers from filling in relevant information about the company, logistics, and sellers.

How to use keywords phrase ? Phrase (selling point) + specific description (extension of the summary selling point, appropriate use of long-tail keywords).

Example:

The number of characters in each line is within 200 characters:

The Anker Advantage: Join the 50 million+ powered by our leading technology. (supported by brand reputation)

Most consumers have doubts during the shopping process, doubting the quality of your products, services, etc. To resolve these doubts, you need to rely on your advantages. In addition to Reviews, the phrase "Join a group of 50 million consumers" in Anker's copywriting is also evidence of the brand's reputation.

Big Expansion: Transform one of your computer’s USB ports into four with this USB hub. (Does not support charging) (Core selling point 1)

SuperSpeed Data: Use the USB hub to sync data at blazing speeds up to 5Gbps—fast enough to transfer an HD movie in seconds. (Core selling point 2)

For Desktop or Laptop Setups: Set up your workstation however you want with 2 ft of cable. Use the included cable tie to adjust the length for maximum comfort and productivity. (Core selling point 3)

Points 2, 3, and 4 all describe the benefits that the characteristics of your product can bring to consumers and directly address consumers’ concerns.

What You Get: Anker Ultra Slim 4-Port USB 3.0 Hub, cable tie, welcome guide, our worry-free 18-month warranty, and friendly customer service. (product details and after-sales service)

Bullet point 5 tells consumers what products they will receive after purchase, and emphasizes that it provides 18 months of worry-free guarantee and high-quality customer service to resolve consumers' doubts in purchasing decisions and encourage consumers to make quick purchasing decisions.